Monday April 26, 2021
I received a message from “a new noodle brand” looking to shoot cpg imagery for 4 skus in the next two weeks. The website link led to a 404 error (it was in development) and I soon expected to receive a request for my ssn and bank details to secure the job, haha. Two years on, Goodles has disrupted retail shelves with it’s bold packaging and developed into one of my strongest client relationships. A prime example of what’s possible when trust goes both ways and we follow wherever joy leads.
Client - Goodles
Executive Creative Director - Dan Chodrow
VP Marketing - Heather Wood
Set Design & Props - Melissa Anne Elias
Food Stylist - Maria Del Mar
Photo Assistant - Brian Powers